The Different Types of Banners for Outdoor Advertising

by in Business, Digital marketing
types of banners

If you own a small business, it’s important for you to devote a sizable percentage of your annual budget to your advertising. In fact, the U.S. Small Business Administration suggests businesses spend approximately 7% of their gross revenue on marketing and advertising campaigns.

That being said, you don’t need to spend a small fortune on every single marketing and advertising campaign to attract customers to your business. There are lots of different types of banners that are affordable that you can use for advertising purposes.

Consider sticking banners outside of your small business to advertise your products and services to the world. Banner advertising is very effective and can help take your company to the next level.

Want to see which of the types of banners for advertising might work best for your small business? Learn about the various advertising banners and signs that you can put to the test below.

Vinyl Banners

As you’re going to see in a second, there are tons of banner styles available for small business owners to choose from. But more often than not, they decide to go with vinyl banners over all the rest.

Businesses have been using vinyl banners for decades now. And it won’t take very long for you to see why once you start using these types of banners.

You can put almost anything you want on vinyl banners. Vinyl banners have also earned a reputation for being some of the most durable banners around. They can withstand almost any weather conditions and won’t rip or tear under almost any circumstances.

One thing you’ll want to keep in mind is that vinyl banners can be on the heavier side. They can also crease if you don’t store them properly when you’re not using them.

But at the end of the day, you really can’t go wrong with vinyl banners.

Retractable Banners

Retractable banners, also known as roll-up banners, are usually found at trade shows and conferences more than they’re found on the exteriors of businesses. But as long as it’s not too windy outside, they can be used on the outside of your business.

While vinyl banners can take some time to hang up, retractable banners will go up for you in a matter of just seconds. Just set up the stand for them and unroll them, and they’ll be all ready to go.

If you’re interested in learning more about these banners, you can see some of the different retractable options that are out there on

Mesh Banners

Are you planning on putting up a banner to advertise your business on a fence located on the exterior of your building?

You could go with a traditional vinyl banner on it if you want. But a mesh banner will typically be a much better option.

People will be able to read whatever message you want to put on your banner when it’s hung on a fence. But at the same time, they’ll also be able to see through it if they want.

Additionally, your mesh banner will let wind and moisture pass right through it, which will help it hold up much better than it would otherwise. You’ll be able to get a lot of life out of these types of banners while also building up your brand recognition.

Fabric Banners

Generally speaking, fabric banners are often reserved for indoor events. They can start to look very dirty and weathered if you leave them hanging up outside for too long.

But that doesn’t mean you can’t use them outside every so often for special events. Constructed out of satin and/or polyester in most cases, they look amazing and they’re very easy to hang up since they weigh just a fraction of what vinyl banners do.

Additionally, you can throw a fabric banner into the washing machine to get it clean over and over again. It’s not a terrible idea to have one or two of these hanging around for special occasions.

Feather Flags

When you hang up a sign on the exterior of your business, you might be under the impression that it’ll automatically draw people’s eyes to it. But this isn’t always the case, especially when other neighboring businesses also have different types of banners hung up on them.

If you really want to make your banner advertising stand out, you should go with what’s called a feather flag. These flags have turned into some of the best types of banners for advertising in recent years.

Feather offensive flags for sale will jut out from the front of your business and capture the attention of those walking by it. These flags are almost impossible to miss and will serve their intended purpose from the second you assemble them.

Feather flags are sometimes a little more costly than the other types of banners listed here. But they offer a great return on investment and will help you bring in more business in no time.

Street Pole Banners

Feather flags are a great way to make the exterior of your business really stand out. But there are also other ways to get the job done.

Street pole banners, for example, work well for those who want to make their business stand out from the crowd. They’re an ideal advertising solution for businesses that want to line their local streets with banners.

Though street pole banners are often much smaller than the other types of banners mentioned here, you shouldn’t ignore how effective they could be for your business.

Which Types of Banners Would Be Best for Your Small Business?

As we alluded to way back at the beginning, banner advertising is good for small businesses because it doesn’t cost an arm and a leg. It’s a cheap way to market your business to the masses.

The key to using banner advertising to your advantage, though, is selecting the right types of banners for your business. You should mix and match your approach to banner advertising to capitalize on the investments you’ll make when you buy different types of banners.

Read the other articles on our blog to get more great marketing and advertising ideas for your small business.

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